60-year-old International Ministry Aims to Increase Relevance and Global Effectiveness
By Dan Wooding
Campus Crusade for Christ in the U.S. is changing its name to Cru. The new name will be adopted in early 2012. The U.S. ministry hopes the new name will overcome existing barriers and perceptions inherent in the original name.
“From the beginning, Bill (Bright) was open to changing our name. He never felt it was set in stone. In fact, he actually considered changing the name 20 or 25 years ago,” said Vonette Bright, who co-founded Campus Crusade for Christ with her husband. “We want to remove any obstacle to people hearing about the most important person who ever lived – Jesus Christ.”
“Our leadership team and board of directors are united in their belief that this is the right time to embrace a new name, and that this name meets our objective of achieving a greater level of effectiveness in ministry,” said Steve Douglass, president of Campus Crusade for Christ. “This decision has been saturated with prayer. We only want what God wants for us. And while we are excited about this name, we are even more excited about our renewed commitment to our mission. We believe this new name will position us to connect better with the next generation.”
According to a news release from The DeMoss Group (http://demossnews.com/ccci), the new name and identity was unveiled to 5,000 staff today (Tuesday, July 19, 2011) who were gathered at the ministry’s biennial U.S. staff conference in Ft. Collins, Colo. The news was met with enthusiasm and excitement.